Funky Monkey Bars - Social Campaigns
The Challenge
Show off the amazing Funky Monkey Bars products with our impressively athletic kids and try to put a unique spin on things.
While working with kids, lots of kids who are only available after school and trying to get everything wrapped before the sunsets.
Details:
Video Production
The Process
We decided to pursue a warehouse ‘Ninja Warrior’ inspired shoot to coincide with the TV show’s premiere which gave us some unique footage, really got the kids excited and allowed us to shoot in the middle of winter without worrying about the weather or the sun.
We also used animated elements for the ‘Find Your Amazing’ campaign to make the standard backyard filming a little more exciting. This meant we had to come in with a very specific plan to make sure the animation fit easily into our shots and our story.
The Results
Some incredibly fun shoots for both the crew and talent. A few bruised egos when us grown ups tried to tackle the monkey bars again after all these years.
And a successful digital campaign with a large number of deliverables working across many social platforms.
Client: Funky Monkey Bars
Creative Agency: OKMG
Animation: Josh Maddison
