Global Seafoods - Brand Story
The Challenge
Create a brand video for a local and global seafood distributor while touching on the many parts of the business as well as their unique family story.
And to do this for a global company during the height of the 2020 Covid-19 pandemic.
Details:
Video Production
Creative
The Process
The first step was getting to know the company, it’s people and in particular Kim Ryland, the owner of Global Seafoods through a series of interviews and also interestingly - a seafood cooking demonstration!
Next a script was developed based on the stories told through the interviews and was further developed with Kim during live recordings of the story narration.
While all of this was happening a number of shoots were organised to show off the Global Seafoods facilities and the different local people that use and love the Global Seafoods’ products.
The Results
A look back through the history of Global Seafoods and the owner, Kim Ryland’s personal story.
Client: Global Seafoods
Creative Agency: Milk Crate Studios
